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LiveRamp Safe Haven®️应用:品牌与外部生态的数据连接

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LiveRamp Safe Haven®️应用:品牌与其服务方的数据连接

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企业内部的数据连接

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客群洞察: Profiling 客群画像

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客群洞察: Data Enhancement 洞察增补

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客群洞察: Lookalike(人群扩展)

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数据网络:二方数据共享

data-roles="data-analysis marketing product-development

data-interests="create-an-omnichannel-customer-experience improve-data-quality maximize-profit-from-my-data reach-a-specific-audience

评估测量:单平台转化归因

data-roles="data-analysis marketing media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

Connect Exposures to Conversions

数据网络:客群策略

data-roles="data-analysis marketing product-development

data-interests="create-an-omnichannel-customer-experience improve-data-quality maximize-profit-from-my-data reach-a-specific-audience

High-Quality, Privacy-Complaint, Portable Data

数据识别(Identity Resolution)应用:已验证的流量解决方案(ATS)

data-roles="business-development data-monetization marketing partnerships product-development

data-interests="maximize-profit-from-my-data

Maximize Programmatic Ad Revenue

Measurement: Addressable TV powered by D+M

data-roles="data-analysis marketing

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels improve-measurement-of-tv-campaigns

Measure Your TV Channel

数据全域链接:程序化

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience increase-customer-acquisition

Rise Above the Noise

数据识别(Identity Resolution)应用:线上跨设备打通

data-roles="data-monetization marketing media-planning product-development

data-interests="create-an-omnichannel-customer-experience maximize-profit-from-my-data

Match and Distribute Data between Platforms and Applications

数据识别(Identity Resolution)应用:用于测量平台

data-roles="business-development product-development

data-interests="improve-marketing-attribution-across-channels

Measure More Effectively

数据全域链接:数据管理平台(DMPs)

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience increase-customer-acquisition

Supercharge Your DMP with Identity

评估测量:全渠道数据识别(Identity Resolution)

data-roles="data-analysis marketing media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

Improve Your Bottom Line

Onboarding: Social

data-roles="data-analysis marketing media-planning

data-interests="create-an-omnichannel-customer-experience increase-customer-acquisition

Augment Your Audience for Social

Onboarding: Search

data-roles="data-analysis marketing media-planning

data-interests="create-an-omnichannel-customer-experience

People-Based Search

Onboarding: Creative Personalization

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience reach-a-specific-audience

Improve Programmatic through Creative Optimization

Onboarding: Addressable TV

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience reach-a-specific-audience

TV Advertising Goes One-To-One

评估测量:多点归因分析

data-roles="data-analysis marketing media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

Measure Across Touchpoints

评估测量:销售增量的精准测量

data-roles="data-analysis marketing media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

Test, Learn, Optimize

Identity Resolution: Website Personalization

data-roles="marketing media-planning

data-interests="create-an-omnichannel-customer-experience

Personalize Web Experiences at Scale

评估测量:媒体曝光数据识别(Identity Resolution)

data-roles="data-analysis marketing media-planning

data-interests="accurately-measure-campaign-roi achieve-omnichannel-account-based-measurement improve-marketing-attribution-across-channels

People-Based Measurement for the Open Internet

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