VideoAmp is an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies.
Advertisers, agencies and media owners leverage our privacy-first suite of data and software solutions, and its integration with LiveRamp to gain a true deduplicated read of performance across linear TV, OTT, digital and walled garden media by connecting the dots between ad exposures, audiences and outcomes.
B&C Article (2018): TV Viewership Audiences apply data across linear & digital
AdExchanger Article (2018): VideoAmp Offers TV Audience Segments Through LiveRamp
Media Post (2018): VideoAmp’s New Advanced TV Tool Maps Viewership
VideoAmp Introduces a New Automated Solution – Advanced Television (ATV) Ignite