TiVo Research is an innovator in TV and cross media audience measurement that provides buyers and sellers with big data solutions for maximizing advertising ROI. We manage a big data environment built using second-by-second TV viewership data from 4.4 million households. This TV Data Management Platform (DMP) operates at the individual household/user level and is matched to Digital, Mobile, Purchase, and 1st-party (CRM) data sets. Our partners and clients can access our data for Targeting in a variety of ways, including through DMPs and media automation environments (DSPs and SSPs), as well as directly through our mTRA portal. We specialize in bridging TV exposure with exposure on other platforms to determine effective cross-media reach and impact on KPIs such as viewership lift, intent lift, and actual product purchase.