delivers the industry’s leading Audience Intelligence Platform, Silhouette™, empowering marketers, planners, and media sellers to reach the audiences that matter most to their brand. Using its patented identity graph, users are able to merge an individual’s interactions across social
and community platforms into a single profile identity. With StatSocial
‘s taxonomy of more than 85,000 pre-built audiences at their fingertips, marketers can quickly build audiences based on brand affinities, interests, personas, demographics, and more. Alternatively, they could create entirely custom audiences using data from audience engagement across hundreds of millions of influencers and earned media pages. StatSocial
‘s integration with LiveRamp makes it possible for clients to deliver audience insights for data enrichment, influencer attribution, or to drive high performing cross-channel campaigns.