Magnite (NASDAQ: MGNI) is the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month.
Magnite is integrated with LiveRamp IdentityLink (IDL) and actively passing IDLs within bid requests for DSPs via Deal ID, or directly to those who have a relationship with LiveRamp. The integration is an important part of Magnite’s overall support for a community-driven, people-based identity solution.