Our partnership with

Good Boy Studios

Good Boy Studios is the industry’s first and only pure play pet data provider for the $100 billion pet industry. Good Boy Studios’ Pet Demographics® Audience Segments are the most comprehensive taxonomy of verified pet parents available in the US, enabling marketers to use their data to target their media buys by pet breed, size, age, gender, health conditions, and food preferences in order to optimize their creatives and landing pages. Now available in the LiveRamp Data Marketplace.


Data Provider

Region Served