Crossix partners with leading healthcare and media companies to plan, measure, and optimize their marketing and communication initiatives. With deep consumer and healthcare professional (HCP) expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and ultimately, drive improved patient outcomes. Data-driven and data-proven, Crossix’s HIPAA-compliant methodology and technology make critical connections between Rx, OTC, medical, media, and consumer data to ensure more actionable cross-channel measurement. Crossix leverages its proprietary data network to pinpoint marketing initiatives that activate the right audiences and generate incremental impact. Founded in 2004, Crossix is headquartered in New York City.