Our partnership with
Engineered by IPONWEB, BidSwitch provides programmatic trading infrastructure to more than 350 DSPs and SSPs transacting across all media channels and in all global markets. Through a single standardized integration with BidSwitch, these platforms discover and connect instantly with other buying or selling partners, greatly reducing the complexity and technical overhead of initiating and maintaining direct integrations at scale. Sitting at the center of the ad tech ecosystem, BidSwitch processes nearly 1 trillion bid requests every day through the more than 3,000 DSP-to-SSP connections it enables.
BidSwitch has integrated with LiveRamp to enable the passing of RampIDs along the bidstream, empowering DSPs and SSPs trading via BidSwitch to extend to advertisers the ability to activate authenticated publisher inventory without a reliance on third-party cookies or device-based identifiers.