Developer Solutions for Publishers
LiveRamp enables publishers to create sustainable business models with authenticated solutions that place consumer privacy first, while retaining control of data.
Authenticated Traffic Solution (ATS) API
Authenticated Traffic Solution API enables publishers to connect authenticated inventory to advertiser demand without using third-party cookies or other device identifiers—all while retaining control of your data.
Common Use Cases:
- Utilize ATS on your web, in-app and connected TV properties. >
- Monetize already cookieless environments, such as Safari and Firefox. >
- Improve CPMs by enabling data-driven addressable reach and measurement. >
- Enable other identifiers, such as UnifiedID 2.0, for increased demand and monetization opportunities. >
No Cookies? No Problem: LiveRamp ATS Is the New Plug for Pubs
With 40% of the internet already cookieless, publishers should understand that there is no silver bullet for the end of the third-party cookie. Authenticated identity is the gold standard and will give publishers higher CPMs on their cookieless inventory, but publishers should also explore contextual solutions and plan to test Google’s Topics.
